About Us
About Showfay — 316L Stainless Steel
Jewelry Factory Since 1998
The maker behind your product, not a trader. Wholesale at factory prices from the world's largest wholesale market, Yiwu, China.
A Factory, Not a Middleman
Showfay (SHOWFAY JEWELRY CO., Ltd.) is a factory-direct wholesale jewelry manufacturer based in Yiwu International Trade City, Zhejiang, China — the world's largest wholesale market. We have been designing and manufacturing fashion jewelry since 1998, bringing 25+ years of manufacturing experience to every order.
We are the maker behind the product, not a trader. When you buy from Showfay, you buy at factory prices, with direct access to our production line and quality control.
Three Core Materials, One Standard of Quality
Our catalog covers more than 31,000 styles — earrings, necklaces, bracelets, rings, anklets, bangles, body jewelry, charms and full jewelry sets — with new designs added to inventory every week.
Built for Resellers, Made Simple
Your Brand, Our Factory
Need your own designs? We offer full OEM / ODM service: custom design, logo stamping, laser engraving, custom plating and custom packaging. From concept to finished product, our in-house team supports your brand at every step.
Every Batch, Every Piece, Checked
From Our Showroom to Your Store


Work Directly with the Factory
Even if you buy only one of each item, you still enjoy competitive factory prices. Wholesale inquiries welcome — get a quote today.
Yiwu International Trade City, Zone 5, Floor 5, Booth 70867, Yiwu, Zhejiang, China
Email: showfay@showfay.com · WeChat: showfay02 · WhatsApp: 13676837967
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