Gucci

Gucci is an Italian luxury brand founded by Guccio Gucci in 1921 in Florence, Italy. The brand's product line includes fashion, leather goods, watches, jewelry and perfumes. Gucci is currently part of the French Kering Group.

Brand history

The founder of the Gucci brand, Guccio Gucci, worked in fine hotels in Paris and London in his early years, and the luxurious suitcases of various upper-class aristocrats impressed the young Guccio. In 1921, Guccio opened a leather goods workshop and a small luggage store in his hometown of Florence, Italy, and hired Tuscan leather craftsmen to manufacture leather goods.

Many of Guccio's Italian customers at the time were local horseback aristocrats, and to cater to their need for horseback gear, Gucci designed a unique horsebit pattern – a classic symbol of the brand.

During World War II, due to the lack of raw materials, Gucci began experimenting with materials other than leather, such as hemp fiber, flax and jute. Gucci's classic bamboo bag was introduced during this period, using polished bamboo as the handle of the bag.

In the 1950s, Gucci took inspiration from traditional saddle straps to create a classic logo with "green, red and green" stripes. With the opening of boutiques in Milan and New York, Gucci began to establish itself as an international fashion luxury brand.

Guccio Gucci died in 1953 and his four sons, Aldo, Vasco, Ugo and Rodolfo, officially took over gucci. In the mid-'60s, Gucci introduced the dual G interbuckling logo. In the 1970s, Gucci expanded into Asia, opening new stores in Hong Kong and Tokyo.

In 1982, Gucci became a public company and was taken over by Maurizio Gucci, son of 50 percent Rodolfo. In 1987, Investcorp, an investment firm in Bahrain, began acquiring Gucci, eventually acquiring all of Gucci's shares in the early 1990s.

Since 1994, some classic brands such as French Saint Laurent have been acquired by the Gucci Group. In 1997, Gucci bought the Swiss watch factory Severin Montres, with which he had worked for many years. PR.

Gucci Jewelry

In the 1950s, Gucci's product line gradually expanded, and in addition to leather goods and handbags, fashion, accessories, perfumes, watches, jewelry, etc. were gradually developed.

In 1997, Gucci debuted its Italian-made silver jewelry collection. Two years later, Gucci launched a collection of fine jewelry in 18k gold. In 2011, Gucci launched the new 18-carat rose gold set from the "Diamantissima" collection, featuring the most iconic diamond pattern on canvas fabrics since the 1930s.

In 2013, the Flora collection of women's sterling silver jewelry was officially launched, all decorated with delicate original patterns of butterflies and flowers, bearing the Gucci logo. In 2015, Gucci launched a new "Running G" collection of jewellery, featuring a "double G" pattern that overlaps in the same direction as a unique mark of the collection.

As Gucci jewelry gained recognition, Gucci began opening independent jewelry boutiques in major cities, including Via Condotti In Rome (2002), Via Tornabuoni in Florence (2003), Rodeo Drive in Beverly Hills, California (2005), and Fifth Avenue in New York (2008). At the same time, many Gucci stores have dedicated jewelry spaces to meet the sales needs of fine jewelry.

All of Gucci's jewellery is handmade by high-calibre Italian goldsmiths, including rings, earrings, bracelets, cufflinks, necklaces, pendants and more made of 18K gold, white or rose gold, some with diamonds, rubies or sapphires, and sterling silver jewelry with more modern designs.

In addition, Gucci has strict rules for jewelry materials:

1997 Silver jewelry collection was launched for the first time.

1999 Launch of the fine jewelry collection in 18k gold.

2002 Opening of an independent jewelry boutique on Via Condotti Street in Rome.

2008 Opened an independent jewelry boutique on Fifth Avenue in New York.

2011 Launch of the new Diamantissima series of 18K rose gold sets.

2013 Flora collection of women's sterling silver jewelry.

2015 Launch of the new Running G collection of jewellery.

Horsebit series

Marina Chain series

Bamboo series

Diamantissima series

Sliver Series

Running G Series