Damiani

Damiani is a jeweler from Italy, founded in 1924 by Enrico Grassi Damiani in Valenza, Italy. Damiani was the first brand to offer a certificate of authenticity for its jewelry pieces, details including details such as the number of carats inlaid with gemstones in jewelry pieces.

Damiani is a family-owned business, and after the death of founder Enrico Grassi Damiani, Damiano Grassi Damiani, the second generation of Damiani, transformed damiani studio into a jewelry brand and created the Lunette half-moon diamond setting process.

Since 1976, Damiani's work has won the International Diamond Award 18 times. In 1996, Damiani's current design director, Silvia, won the award again for a Blue Moon work that attracted Brad Pitt to design an engagement ring and a wedding ring to give to Jennifer Aniston, now the D.Side and Promise collections.

The Damiani Group's brands include Damiani, Salvini, Alfieri & St. John, Bliss, Calderoni and Rocca.

Influenced by Art Deco's artistic style, Enrico Grassi Damiani founded the Damiani Studio in Valenza, Italy in 1924, and its opulent jewelry design style attracted the Italian aristocracy of the time and quickly became the designated jewelry designer for wealthy merchants.

From 1960 to 1990, Enrico's son Damiano continued the family tradition, in addition to entering the field of jewelry and watches, he also began to try haute couture and limited edition jewelry, and gradually expanded the market from Italy to the world.

Since 1980, Damiani has invited Isabella Rossellini, Brad Pitt, Nastassja Kinski, Chiara Mastroianni, Milla Jovovich, Jennifer Aniston and Gwyneth Paltrow as its brand ambassadors.

Currently, Damiani is run by the family's third-generation heirs, including Chairman and CEO Guido Grassi Damiani, Vice President of Product Development and Design Giorgio Grassi Damiani and Another Vice President Silvia Maria Grassi Damiani.

In 1924 Enrico Grassi Damiani founded the Damiani studio in Valenza, Italy.

1976 International Diamond Award with Bocca di Squalo - Shark Mouth Yellow Diamond Platinum Bracelet.

In 1980, he became a pioneer in the promotion of the jewelry industry, inviting photographers and brand spokespersons to shoot promotional advertisements for his works.

2000 International Diamond Award winner with the Eden series of bracelets, which feature a snake set with 900 brilliant-cut diamonds weighing a total of 94.45 carats and took 800 hours to create.

2005 Won the Haute Couture Design Award.

2007 The Group is listed on the Italian Stock Exchange.

2009 2009 Harlequin Fantasy Bra, worn by model Marisa Miller, on display at the Victoria's Secret Fashion Show.

In 2012, it cooperated with Hendry Group to sell its products in China.

Vulcania series

Peacock series

Burlesque series

Butterfly series

Carmen Series

Regina Cleopatra series

Eden Series

Anima series

Magnolia series